Product Catalog

The main driver of the images, names, and descriptions of these products is the Product Catalog. DoorDash has a dedicated team to build out the partner’s Catalog. Products are separated into collections and broken down into categories with associated tags & variants. The Catalog is built based on the Catalog File provided by the Merchant, with additional inputs from internal and 3rd party sources to create a rich customer experience. When a new item is added to the catalog post-launch, it can take time to include within the platform.

Discoverability & Collections

Customers discover items in 3 main ways: Collections, Category Pages, and Search. Below is a detailed description of each as well as a visual guide.

1. Collections are a custom group of items to be displayed on the storefront for increased visibility of important items / limited time offers / promotions. DoorDash has a list of relevant Collections and has a team working on Seasonal Collections that will automatically surface. However, our team does take Merchant input and is happy to create custom Collections for you. Ask your Account Owner for a list of Collections we use, feel free to send over a list of Items, and your Account Owner can develop a cadence for updating these for you.
2. Categories are groupings by “categorical level”, optimized for browsing & user friendliness (clicking into “Drinks” will display all drink items only). Category Pages are defined by the vertical of the merchant (Grocery, Convenience, Alcohol, Retail, Pets, etc.).
3. Store Level Search allows a user to search for a specific item within a store. The search experience is optimized by machine learning and search results improve over time based on successful and unsuccessful searches.

Catalog Feed Setup

To more easily maintain the product catalog as products are added and removed, DoorDash requests a recurring transfer of the entire catalog file. The file should be transferred via SFTP with the following requirements:

• File Type: Flat file (CSV)
• File Naming Convention: catalog_{yyyy}{mm}{dd}{hh}{mm}.csv
• Transfer Path: catalog/v1
• File Cadence: At least monthly, but daily or weekly transfers are encouraged

This file will be used for adding new items to the catalog. For example, if a new item enters the Inventory Feed, the DD team will look to the catalog file sent by the Merchant to pull in the fields needed to effectively build the SKU (image, brand, item name, UPC, etc.). It is therefore important that any items in the Inventory Feed are present in the catalog file. Please work with your Account Owner to understand the cadence at which your catalog will be updated on the DoorDash platform. If priority SKUs need to be added quickly (for a seasonal holiday, for example), please send these SKUs to your Account Owner in an email and we will be happy to get these SKUs live and merchandised as quickly as possible.

DD does not currently have an automated process for updating attributes for existing SKUs, outside of price & availability. Rich fields (item name, description, image, brand, ingredients, UPC, etc.) are not automatically added to DD’s catalog if the merchant updates their catalog file.

Catalog File Fields

Field Name	Field Description	Required	Format
sku	Merchant's unique product id (may be the same as UPC)	Required	string
upc	UPC (preferably GTIN-14 format)	Required	string
secondary_upc	Any secondary UPCs associated with a product (preferably GTIN-14 format)	Required*	string
plu	Produce price lookup code	Required*	string
consumer_facing_item_name	The product name the consumer would see on the website and should not have acronyms or abbreviations	Required	string
brand_name	Brand name	Required	string
short_description	Short description of an product	Required*	string
size_variation	Size of product	Required	number
unit_of_measurement	Unit of measurement	Required	string
extended_size	Extended sizes for product with multiple in one pack	Required*	string
product_group_id	Merchant's unique product id for items that have multiple variations. Used to group like items together	Required*	string
variation	"Product variation - color, flavor, material etcEx. A shirt sold in multiple colors, a soap sold in multiple scents, a beverage sold in multiple flavors, etc."	Required*	string
L1_category	Highest level category of a product	Required	string
L2_category	Subcategory below L1 category	Required	string
L3_category	Subcategory below L2 category (if applicable)	Required*	string
L4_category	Subcategory below L3 category (if applicable)	Required*	string
private_label	Is this a private label product/brand? (TRUE yes, FALSE no)	Optional	boolean
image_url_front	URL link to the product image - front facing	Required	url
image_url_back	URL link to the product image - back	Required*	url
image_url_left_side	URL link to the product image - left side	Required*	url
image_url_right_side	URL link to the product image - right side	Required*	url
image_url_ingredients	URL link to the product image - ingredients	Required*	url
priority_rank	Product sales rank to help prioritize SKUs- prefer to have last 4 weeks sales volume to determine which SKUs are most important to focus on. From 100000 (highest rank) to 1	Required*	number
rating	Product rating score	Required*	string
rating_count	Total number of product ratings	Required*	string
is_alcohol	Is this an alcohol prodyct? (TRUE yes, FALSE no). Required if alcohol is sold by business	Required*	boolean
abv	Alcohol By Volume content in % (only required for alcohol items)	Required*	number
is_weighted_item	Is this a weighted item (such as produce or meat)?	Required*	boolean
average_weight_per_each	"For weighted items, if the item is priced per pound what is the approximate weight of one item or pack. Example:Bananas weigh 0.5 lbs.A package of in-store prepared/cut chicken breast is 2.5 lbs.An in-store fresh packed bowl of watermelon that is priced by the pound typically weighs 1.5 lbs."	Required*	number
average_weight_uom	For weighted items, UOM for the average weight	Required*	string
cx_show_by	For weighted items, how do we show this item to customers?	Required*	string
nutritional_info	Nutritional facts label info of product	Optional	string
ingredients	Ingredients list	Optional	string
disclaimer	Product disclaimers	Optional	string
allergen info	Allergy/health info	Optional	string
dietary_flags	Dietary info - Gluten Free, Kosher, etc	Optional	string
snap_eligible	Does this item qualify for food stamps/SNAP program?	Optional	boolean
is_hsa_fsa_eligible	Does this item qualify for hsa/fsa spending?	Optional	boolean
is_package_fee_eligible	Does this item incur package fees (ex. bottle fee)?	Optional	boolean
package_type	Glass, plastic, etc.	Optional	string
dimensions	Product dimensions. L x W x H (in inches or ft)	Optional	string
weight	Prodict weight in LBS	Optional	number
meta_data	Any additional data needed (ex. JSON formatted data)	Optional	string

Required* = Required in certain situations depending on integration

Catalog Sample File

sku	upc	secondary_upc	plu	consumer_facing_item_name	brand_name	short_description	size_variation	unit_of_measure	extended_size	product_group_id	variation	L1_category	L2_category	L3_category	L4_category	private_label_flag	image_url_front	image_url_back	image_url_left_side	image_url_right_side	image_url_ingredients	priority_rank	rating	rating_count	is_alcohol	abv	is_weighted_item	average_weight_per_each	average_weight_uom	cx_show_by	nutritional_info	ingredients	disclaimer	allergen_info	dietary_flags	snap_eligible	is_hsa_fsa_eligible	is_package_fee_eligible	package_type	dimensions	weight	meta_data	wine_vinatge_year	place_of_origin	manufacturer	alcohol_accolade	alcohol_varietal	alcohol_dry_sweetness_level	alcohol_beer_segment	alcohol_food_pairing	alcohol_tasting_notes	alcohol_tasting_notes_locale	alcohol_appellation	barcode_type	product_page_url
Required	Required	Optional	Optional	Required	Required	Required*	Required	Required	Required*	Required*	Required*	Required	Required	Optional	Optional	Optional	Required	Required*	Required*	Required*	Required*	Required*	Required*	Required*	Required	Required*	Required	Required*	Required*	Required*	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Optional	Required*
78910	002370016222	002370016223		Tyson Chicken Tenderloin Frozen (40 oz)	Tyson		40	oz				Frozen	Meats			FALSE	https://cdn.doordash.com/media/photos/d63c1773-4278-4154-87a1-b4ce1ac75c17-retina-large-jpeg					417			FALSE		FALSE
24241	005215970118	005215970119		Stonyfield Yotoddler 4 oz Yogurt Strawberry Banana (6 ct)	Stonyfield		4	oz	6 ct			Dairy & Eggs	Yogurt			FALSE	https://cdn.doordash.com/media/photos/0b23dcda-4106-4887-95e4-cfbaf398ede9-retina-large-jpeg					5168			FALSE		FALSE
45705	000000040112	064312604011	4011	Bananas (each, price varies by actual weight)			1	lb				Produce	Fruit	Bananas		FALSE	https://cdn.doordash.com/media/photos/f8a66983-affb-4061-9ce1-98995f900c91-retina-large-jpeg					1			FALSE		TRUE	0.41	LB	each
57921	000000040693	221000000009	4069	Green Cabbage (each)			1	ct				Produce	Leafy Greens	Cabbage		FALSE	https://cdn.doordash.com/media/photos/d54e7a18-12a0-400e-a2e5-0ae9680a544b-retina-large-jpeg					400			FALSE		FALSE			each
34454	049331010967	049331010968		La Crema Monterey Pinot Noir (750 ml)	La Crema	La Crema Monterey Pinot Noir Red Wine, 750ml	750	ml				Alcohol	Wine	Pinot Noir		FALSE	https://cdn.doordash.com/media/photos/f8df8413-a736-41a5-ad24-508d549f4194-retina-large-jpeg					104			TRUE	13.5%
128628	000000080115	000000080116		White Claw Hard Seltzer Lime	White Claw	The fresh flavor of Natural Lime can’t be ignored. Every sip is met with a purely refreshing, zesty citrus aroma and a clean, crisp finish.	12	oz	6 ct	77654	Lime	Alcohol	Hard Seltzer			FALSE	https://img.cdn4dd.com/cdn-cgi/image/fit=contain,width=300,format=auto,quality=50/https://cdn.doordash.com/media/photos/8ad24b4a-ef11-434f-8552-a20acf501a43-retina-large-jpeg					21			TRUE	5%
89712357	0091401011186	0091401011187		Painted Floral Lisle Self Collar Polo	FootJoy	FootJoy Painted Floral Lisle Self Collar Polo Sky Blue Large	Medium	ea		64879	Sky Blue	Apparel	Men's Apparel	Men's Shirts & Tops		FALSE	https://img.cdn4dd.com/cdn-cgi/image/fit=contain,width=300,format=auto,quality=50/https://cdn.doordash.com/media/photosV2/f512b110-8484-4455-b767-8957aa4f125c-retina-large.png					88			FALSE