Marketplace Merchant Pick Reports
Avoidable Wait
Report Type - AVOIDABLE_WAIT
Description
This report outputs a list of orders that have merchant avoidable wait
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| order_delivered_date | date | Date when order was delivered | 2022-08-03 0:00:00 | 1 |
| order_delivered_time | varchar | Timestamp of order delivery | 11:54:48 | 1 |
| dd_order_id | varchar | Doordash Order ID | fae261ba | 1 |
| client_order_id | varchar | Client Order ID | cef4d65b-09cc-427a-a4e4-efb3115c9e3e-doordash | 1 |
| merchant_supplied_id | varchar | The merchant's store identifier | 123-0 | 1 |
| store_name | varchar | Store name | Metro Pizza Main Street | 1 |
| was_asap | varchar | This flag is used to identify scheduled deliveries. e.g. was_flag = False, will give you future deliveries | TRUE | 1 |
| confirmed_food_ready_time | boolean | Estimated time that store took to prepare food | 2022-08-03 11:43:20 | 1 |
| dasher_arrival_time | timestamp | Local time when dasher arrived at store | 2022-08-03 11:42:56 | 1 |
| order_pickup_time | timestamp | Time when dasher picked up the order | 2022-08-03 11:49:27 | 1 |
| minutes_late | timestamp | Time difference between when food was ready and food pickup time | 6 | 1 |
| delivered_at | number | Time when order was delivered | 2022-08-03 11:54:48 | 1 |
| total_delivery_time | timestamp | Time difference between when order was placed and when order was delivered | 24 | 1 |
| order_subtotal | number | Order Subtotal | 35 | 1 |
| net_payout | number | Order payout | 26 | 1 |
| currency | varchar | The currency used for transactions in this store | USD | 1 |
| order_place_date | date | Order place date | 2022-08-03 | 2 |
| order_place_time | time | Order place time | 11:43:20 | 2 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 3 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 3 |
Canceled Orders
Report Type - CANCELLED_ORDERS
Description
This report outputs a list of all canceled orders and the reason for cancellation
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| order_place_date | timestamp | Date when order was placed | 2022-08-02 0:00:00 | 1 |
| order_place_time | timestamp | Time when order was placed | 21:49:56 | 1 |
| store_name | varchar | Internal DoorDash Store Name | Metro Pizza Main Street | 1 |
| order_id | varchar | This value is unique to the order. | ed74e64e | 1 |
| client_order_id | varchar | Client order ID from POS (Merchant-facing ID from POS system) If not POS, then this will be empty | 69f2ccf2-5a51-4d7f-bdb2-5ae865454c15-doordash | 1 |
| merchant_supplied_id | varchar | The merchant's store identifier | 123-0 | 1 |
| channel | varchar | It shows the channel where order was placed and contain following values: marketplace storefront drive | MARKETPLACE | 1 |
| was_asap | boolean | This flag is used to identify scheduled deliveries. e.g. was_flag = False, will give you future deliveries | TRUE | 1 |
| cancelled_at | timestamp | Timestamp when order was canceled | 2022-08-02 22:12:24 | 1 |
| cancellation_category | varchar | Category of cancellation | Avoidable Store Operations | 1 |
| cancellation_category_desc | varchar | Detailed description of the category of cancellation | Store closed | 1 |
| is_paid | boolean | Flag to show whether order was paid or not | FALSE | 1 |
| mx_friendly_non_payment_reason | varchar | It shows the reason why order was canceled and have different values like: Wrong Order Handed to Dasher Order Not Prepared Mx Did Not Confirm etc. | NULL | 1 |
| order_confirmation_time | timestamp | Timestamp when order was placed | 2022-08-02 21:50:04 | 1 |
| minutes_to_confirm | number | Minutes it took to confirm the order | 1 | 1 |
| minutes_to_cancel | number | Minutes it took to cancel the order | 22.47 | 1 |
| order_subtotal | number | Order Subtotal | 40 | 1 |
| net_payout | number | Order payout | 0 | 1 |
| currency | varchar | The currency used for transactions in this store | USD | 1 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 2 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 2 |
Consumer Feedback
Report Type - CONSUMER_FEEDBACK
Description
This report outputs all customer feedback that has been received (food_quality, menu_quality, order_quality, public_review)
Example Report
| Column Name | Data type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| created_at_date_local | timestamp | Date of Feedback in Local time | 2022-10-30 | 1 |
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| delivery_uuid | varchar | Unique identifier of this DoorDash delivery | 1df0588a-711d-4fb6-8899-a49882e8822d | 4 |
| categories_list | varchar | The type of menu item that had an error (ie Main, Side) | There are about 100 categories, some of the are: Bad quality of items Blank / Missing Menu Good quality Good quality, Good value Good quality, Good value, Wide selection | 1 |
| comments | varchar | Customer provided feedback text | added no cheese to our salads, the spicy italian didn't have hardly any meat, and they forgot our chips. | 1 |
| review_type | varchar | 4 possible options food_quality, menu_quality, order_quality, public_review | public_review | 1 |
| freq_tag | varchar | It has 3 values of New, Frequent or Occasional. If Customer first order data is within last month then it’s ‘New’, If there are more than 2 orders in last 90 days then it’s ‘Frequent’, Else it’s ‘Occasional’ | Occasional | 1 |
| merchant_rating | number | 1-5 | 5 | 2 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 3 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 3 |
| merchant_emoji_rating | string | liked, loved, disliked | loved | 5 |
| merchant_tags | varchar | New field containing tags associated with each emoji rating | Flavorful, Great packaging, Super consistent, Great value, Excellent quality | 5 |
Menu Item Error
Report Type - MENU_ITEM_ERROR
Description
This report outputs a list of orders that had either a missing or incorrect item along with the specific item that was flagged
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| timestamp_local_date | timestamp | Time of transaction in Local time | 2022-08-03 0:00:00 | 1 |
| timestamp_local_time | timestamp | Date of transaction in Local time | 2022-08-03 14:26:17 | 1 |
| timestamp_utc_date | timestamp | Time of transaction in UTC time | 2022-08-03 0:00:00 | 1 |
| timestamp_utc_time | timestamp | Date of transaction in UTC time | 2022-08-03 18:26:17 | 1 |
| dd_order_id | varchar | This value is unique to the order. | f3706751 | 1 |
| merchant_order_id | varchar | Client order ID from POS (Merchant-facing ID from POS system) If not POS, then this will be empty | 800ec4b8-1cee-46c5-b20d-ef4accfd16ce-doordash | 1 |
| merchant_supplied_id | number | The merchant's store identifier | 123-0 | 1 |
| store_name | varchar | Internal DoorDash Store Name | Metro Pizza Main Street | 1 |
| error_category | varchar | Missing Item or Incorrect Item category | ingredient_error | 1 |
| menu_category | varchar | The type of menu item that had an error (ie Main, Side) | BIGWAY® Series | 1 |
| item_name | varchar | Name of impacted menu item | #10 All-American Club® | 1 |
| quantity | number | Quantity of impacted menu items | 1 | 1 |
| error_charge | number | The total error charge | 170 | 1 |
| customer_comments | varchar | Customer entered comment on menu item error | NULL | 1 |
| modifier_detail | json | It contains the order item details like menu item extra option | {"item_extra_option":[{"name":"Artisan Flatbread (220 Cals)","quantity":"1"}]} | 1 |
| order_link | varchar | URL of the Order | https://www.doordash.com/merchant/deliveries/0179a57f-bedb-4689-8b6e-8caff3706751?store_id=256263 | 1 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 2 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 2 |
Menu Open Hours
Report Type - MENU_OPEN_HOURS
Description
This report outputs the menu hours for all stores
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| menu_id | number | DoorDash Menu ID | 12669534 | 1 |
| menu_name | varchar | Menu Name | Metro Pizza - [ALL DAY][Metro Pizza 123-0][2.16.2025] | 1 |
| day_of_week | varchar | Day of the week like Monday, Tuesday and so on | Sun | 1 |
| day_index | number | It is index of the week. Where 0 represents 'Mon', 1 'Tuesday' and so on. | 6 | 1 |
| start_time | timestamp | Start time when menu is available | 9:00:00 AM | 1 |
| end_time | timestamp | End time when menu will not be available | 8:00:00 PM | 1 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 2 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 2 |
Menu Special Hours
Report Type - MENU_SPECIAL_HOURS
Description
This report outputs all the upcoming special hours that have been set for all stores
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| menu_id | number | DoorDash Menu ID | 12669534 | 1 |
| menu_name | varchar | Menu Name | Metro Pizza - [ALL DAY][Metro Pizza 123-0][2.16.2025] | 1 |
| day | varchar | Date of the menu special hours | Sun | 1 |
| start_time | timestamp | Start time when menu is available | 6 | 1 |
| end_time | timestamp | End time when menu will not be available | 9:00:00 AM | 1 |
| is_closed | boolean | is_closed should dictate what kind of special hours it represents, whether it's to make it available/unavailable | 8:00:00 PM | 1 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 2 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 2 |
Order Details
Report Type - ORDER_DETAIL
Description
This report includes all orders along with the items and modifiers associated with the order as well as the order subtotal and whether a Dashpass was used on the order. If applicable a merchant order number (Merchant POS Order ID) is supplied as well
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| active_date | timestamp | Date of when order was submitted UTC | 2022-08-03 0:00:00 | 1 |
| active_date_utc | timestamp | Date of when order was submitted UTC | 2022-08-03 0:00:00 | 1 |
| dd_order_number | number | Doordash delivery UUID | 1df0588a-711d-4fb6-8899-a49882e8822d | 1 |
| mx_order_number | number | Merchant's external order identifier. This is only relevant if orders are integrated to Merchant's POS system. This field may be null when the report is generated. | ab9ebc86-df9b-4c2b-a4f4-6570f52886a0-doordash | 1 |
| external_order_id | number | Merchant's external order identifier. This is only relevant if orders are integrated to Merchant's POS system. This field may be null when the report is generated. | ab9ebc86-df9b-4c2b-a4f4-6570f52886a0 | 1 |
| business_name | varchar | Business name | Metro Pizza | 1 |
| store_name | varchar | Store name | Metro Pizza Main Street | 1 |
| merchant_store_id | number | The merchant's store identifier | 123 | 1 |
| item_merchant_supplied_id | number | Item Id supplied by the Merchant | 40246 | 1 |
| order_item_id | number | ID for Item within Order | 3000003058997073 | 1 |
| dd_item_id | number | DD item Id | 2407118091 | 1 |
| item_name | varchar | Item Name | Chocolate Chip (210 Cals) | 1 |
| category_name | varchar | Item Category | Sides | 1 |
| menu_name | varchar | Menu Name | Metro Pizza - [ALL DAY][Metro Pizza 123-0][2.01.2025] | 1 |
| timezone | varchar | Timezone of merchant | US/Central | 1 |
| is_consumer_pickup | boolean | Is pickup order | FALSE | 1 |
| dashpass | boolean | Are order/customer eligible for dashpass discount | TRUE | 1 |
| original_item_price | number | Item Price | 1 | 1 |
| unit_price | number | Item Price | 1 | 1 |
| order_item_quantity | number | Item quantity | 2 | 1 |
| subtotal | number | cart subtotal | 1 | 1 |
| order_place_date | date | order place date | 2022-08-03 | 2 |
| order_place_time | varchar | order place time | 0:00:00 | 2 |
| order_cart_id | number | order cart ID | 30000097073 | 2 |
| created_at | timestamp | order created at | 2022-08-03 0:00:00 | 2 |
| updated_at | timestamp | order updated at | 2022-08-03 1:00:00 | 2 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 3 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 3 |
Payout Summary
Report Type - PAYOUT_SUMMARY
Description
This report outputs a summary all payouts that have been completed within the requested report time frame for report version 2 or earlier
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| transaction_start_local_date | timestamp | Beginning date of transactions included the payout period in local time | 2022-08-03 0:00:00 | 1 |
| transaction_end_local_date | timestamp | End date of transactions included the payout period in local time | 2022-08-03 0:00:00 | 1 |
| transaction_start_utc_date | timestamp | Beginning date of transactions included the payout period in UTC | 2022-08-03 0:00:00 | 1 |
| transaction_end_utc_date | timestamp | End date of transactions included the payout period in UTC | 2022-08-03 0:00:00 | 1 |
| store_name | varchar | Internal DoorDash Store Name | Metro Pizza Main Street | 1 |
| merchant_store_id | varchar | The merchant's store identifier | 123 | 1 |
| payout_date | varchar | The date the payout was completed | 2/20/25 | 1 |
| currency | varchar | The currency used for transactions in this store | USD | 1 |
| subtotal | number | The total price of an order before taxes, commissions, fees, error charges, and tips | 155.46 | 1 |
| tax_subtotal | number | Subtotal tax passed to Merchant based on adjusted subtotal. DoorDash will use the item level tax rate overrides if provided by Merchant. If the store is in a marketplace facilitator state, the column value will be 0. You should refer to the column named “Tax Remitted by DoorDash to State”. | 12.47 | 1 |
| commission | varchar | Amount in commission charged, collected by DoorDash. | 27.54 | 1 |
| commission_tax | varchar | Amount in taxes on the commission charged for the payout period | 0.68 | 1 |
| drive_charge | varchar | Fee for Drive On-Demand deliveries | 0 | 1 |
| marketing_fee | number | Any marketing fees charged or implemented as part of active campaigns such as Marketing (see Run Your Own Marketing on DoorDash on DoorDash for more details) or Customer promotions (see What is the Customer Feedback in the Merchant Portal? for more details) | 6.99 | 1 |
| tips | number | Amount in staff tips collected and remitted to the Merchant | 0 | 1 |
| error_charges | number | Total error charges to cover reimbursements issued to customers for missing or incorrect items | 0 | 1 |
| adjustments | number | Modifications made to an already completed order to incorporate a refunded error charge from DoorDash, and a one-off payment or charge made to the store. The reasons can be reimbursement, rebates, or rewards. | 201.8 | 1 |
| total_before_adjustments | number | The vaule of the net_payout inclusive of adjustments | 131.52 | 1 |
| net_payout | number | The amount included in your DoorDash payment deposit, which includes total earnings minus commission, fees, error charges, and plus or minus adjustments. | 334.32 | 1 |
| payout_id | number | DoorDash unique ID for each payout. Each payout can include the payout for deliveries, one-time store payments, etc lumped into one Payout_ID | 462123493 | 1 |
| payout_status | varchar | The status of the payout, indicating whether the funds have been processed, completed, or if there are any issue (PAID) | PAID | 1 |
| tax_remitted_by_doordash_to_state | varchar | Total taxes collected on orders that DoorDash has remitted directly to tax authorities on behalf of the merchant | 0 | 1 |
| discounts | number | In store order discount | NULL | 2 |
Report Type - PAYOUT_SUMMARY
Description
This report outputs a summary all payouts that have been completed within the requested report time frame for report version 3 and later
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 3 |
| store_id | number | DoorDash Store ID | 24725 | 3 |
| transaction_start_local_date | timestamp | Beginning date of transactions included the payout period in local time | 2022-08-03 0:00:00 | 3 |
| transaction_end_local_date | timestamp | End date of transactions included the payout period in local time | 2022-08-03 0:00:00 | 3 |
| transaction_start_utc_date | timestamp | Beginning date of transactions included the payout period in UTC | 2022-08-03 0:00:00 | 3 |
| transaction_end_utc_date | timestamp | End date of transactions included the payout period in UTC | 2022-08-03 0:00:00 | 3 |
| store_name | varchar | Internal DoorDash Store Name | Metro Pizza Main Street | 3 |
| merchant_store_id | varchar | The merchant's store identifier | 123 | 3 |
| payout_date | date | The date the payout was completed | 2/20/25 | 3 |
| currency | varchar | The currency used for transactions in this store | USD | 3 |
| subtotal | number | The total price of an order before taxes, commissions, fees, error charges, and tips | 2878.85 | 3 |
| tax_subtotal | number | Subtotal tax passed to Merchant based on adjusted subtotal. DoorDash will use the item level tax rate overrides if provided by Merchant. If the store is in a marketplace facilitator state, the column value will be 0. You should refer to the column named “Tax Remitted by DoorDash to State”. | 0 | 3 |
| subtotal_tax_passed_to_merchant_federal_harmonized | number | The subtotal GST/HST (as applicable) that DoorDash collected from the customer and passed to the Merchant (Canada) | 0 | 3 |
| subtotal_tax_passed_to_merchant_provincial | number | The subtotal PST/RST/QST (as applicable) that DoorDash collected from the customer and passed to the Merchant (Canada) | 0 | 3 |
| customer_delivery_fee | number | Fee you collect from customers for delivery services. | 0 | 3 |
| customer_delivery_fee_tax | number | Total taxes on delivery fees based on your store’s location. | 0 | 3 |
| customer_small_order_fee | number | Fee you collect from customers for small orders, which DoorDash collects from customers and then passes on to you. | 0 | 3 |
| customer_small_order_fee_tax | number | Taxes on small order fees | 0 | 3 |
| staff_tip | number | Total amount that customers tipped your staff, which DoorDash collects and then passes on to you. | 0 | 3 |
| courier_tip | number | Total amount that customers tipped your driver, which DoorDash collects and then passes on to you for self delivery orders | 0 | 3 |
| bag_fee | number | Fee you collect from customers for providing bags. | 0 | 3 |
| bag_fee_tax | number | Taxes on bag fees | 0 | 3 |
| cup_fee | number | Fee you collect from customers for specific beverages. | 0 | 3 |
| cup_fee_tax | number | Taxes on cup fee | 0 | 3 |
| bottle_deposit_fee | number | Fee you collect from customers for specific beverages. | 0 | 3 |
| bottle_deposit_fee_tax | number | Taxes on bottle fee | 0 | 3 |
| commission | number | Amount in commission charged, collected by DoorDash. | 327.94 | 3 |
| commission_tax | number | Amount in taxes on the commission charged for the payout period | 0 | 3 |
| alcohol_flat_fee | number | Flat fee on alcohol sales | 0 | 3 |
| alcohol_flat_fee_tax | number | Taxes on alcohol fee | 0 | 3 |
| flexible_fulfillment_flat_fee | number | Flat fee for flexible fulfillment options | 0 | 3 |
| flexible_fulfillment_flat_fee_tax | number | Taxes for fulfIllment flat fee | 0 | 3 |
| printer_fee | number | Monthly fee for a DoorDash printer | 0 | 3 |
| printer_fee_tax | number | Taxes on printer fee | 0 | 3 |
| tablet_fee | number | Monthly fee for a DoorDash Tablet | 0 | 3 |
| tablet_fee_tax | number | Taxes on tablet fee | 0 | 3 |
| customer_discounts_from_marketing_funded_by_you | number | The amount covered by you to give customers a reduction in price for their food. This field will be populated as 'NULL' for any transactions before 3/11/2025. | -33 | 3 |
| customer_discounts_from_marketing_funded_by_doordash | number | The amount covered by DoorDash to give customers a reduction in price for their food. This field will be populated as 'NULL' for any transactions before 3/11/2025. | -84.17 | 3 |
| customer_discounts_from_marketing_funded_by_a_third_party | number | The amount covered by any third party to give customers a reduction in price for their food. This field will be populated as 'NULL' for any transactions before 3/11/2025. | 0 | 3 |
| marketing_fees_including_any_applicable_taxes | number | The amount a merchant pays to run marketing on DoorDash. This field will be populated as 'NULL' for any transactions before 3/11/2025. | -14.14 | 3 |
| doordash_marketing_credit | number | The total amount funded by DoorDash to offset your marketing costs. This field will be populated as 'NULL' for any transactions before 3/11/2025. | 144.17 | 3 |
| third_party_contribution | number | The total amount funded by a third party such as a franchise partner, franchise group, or brand to offset your marketing costs. This field will be populated as 'NULL' for any transactions before 3/11/2025. | 0 | 3 |
| error_charges | number | Total error charges to cover reimbursements issued to customers for missing or incorrect items. | 23.2 | 3 |
| adjustments | number | The total amount of additions or corrections applied to your earnings. This field will be populated as 'NULL' for any transactions before 11/1/2024. | 0 | 3 |
| discounts | number | In store order discount | 0 | 3 |
| snap_ebt_discount | number | The total SNAP/EBT payout that you will receive from Fiserv at a later time. | 0 | 3 |
| total_before_adjustments | number | The value of the net_payout inclusive of adjustments | 2420.57 | 3 |
| net_payout | number | The amount included in your DoorDash payment deposit, which includes total earnings minus commission, fees, error charges, and plus or minus adjustments. | 2480.57 | 3 |
| payout_id | number | DoorDash unique ID for each payout. Each payout can include the payout for deliveries, one-time store payments, etc lumped into one Payout_ID | 470825114 | 3 |
| payout_status | varchar | The status of the payout, indicating whether the funds have been processed, completed, or if there are any issue (PAID) | PAID | 3 |
| subtotal_tax_remitted_by_doordash_to_tax_authorities | varchar | The total taxes applicable to order subtotal that were collected by DoorDash from the customer and remitted directly to the tax authorities, pursuant to relevant marketplace facilitator laws. | 172.9 | 3 |
| customer_fee_tax_remitted_by_doordash_to_tax_authorities | number | The total taxes applicable to customer fees that were collected by DoorDash from the customer and remitted directly to the tax authorities, pursuant to relevant marketplace facilitator laws. | 0 | 3 |
| marketing_fee_all_discounts_and_fees_for_historical_reference_only | number | Historical reference data for the amount a merchant pays to run marketing on DoorDash, not inclusive of taxes | 33 | 3 |
| adjustments_for_historical_reference_only | number | Historical reference data for the total amount of additions or corrections applied to your earnings. | 60 | 3 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 4 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 4 |
Store Temporary Deactivations
Report Type - TEMPORARY_DEACTIVATION
Description
This report outputs a list of all stores that are currently temporary deactivated.
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| created_at_time | timestamp | Timestamp that the deactivation was created | 8/11/2022 2:30:00 | 1 |
| end_time | timestamp | Timestamp that the deactivation ended | 8/11/2022 8:59:59 | 1 |
| notes | varchar | Detailed notes on the deactivation reason and how to resolve the deactivation | Your store has been temporarily deactivated because multiple Dashers reported your store as closed. If your store is actually closed, please update your DoorDash store hours. If your store is not closed, you can reactivate the store via the Merchant Portal or your Tablet. If you would like to learn more about Dashers reporting your store as closed, please click here: https://help.doordash.com/merchants/s/article/Dasher-Reports-Store-Closed-DRSC?language=en_US## | 1 |
| reason | varchar | Reason of the deactivation | Multiple Dashers reported your store as closed | 1 |
| scheduled_end_time | timestamp | Timestamp of the scheduled endtime of the deactivation | 8/11/2022 8:59:59 | 1 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 2 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 2 |
Store Information
Report Type - STORE_INFORMATION
Description
This report outputs a list of stores and their associated integration and merchant supplied tied to your reporting API account.
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| store_name | varchar | Store name | Metro Pizza Main Street | 1 |
| integration_location_id | varchar | Parters integration location id | 123-0 | 1 |
| merchant_supplied_id | varchar | The merchant's store identifier | 123 | 1 |
| store_address | varchar | Store address | 303 2nd St, San Francisco, CA 94107, USA | 1 |
| store_latitude | varchar | Store location latitude | 45.45975 | 1 |
| store_longitude | varchar | Store location longitude | -73.31065 | 1 |
| store_status | Boolean | Store available on DoorDash for ordering | TRUE | 1 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 2 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 2 |
Transaction Details
Report Type - TRANSACTION_DETAIL
Description
This report outputs payout and transaction data on an order by order basis. The below example report is for report version 3 and prior
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| timestamp_local_date | timestamp | Date of transaction in Local time | 8/2/2022 0:00:00 | 1 |
| timestamp_local_time | timestamp | Time of transaction in Local time | 8/2/2022 14:34:41 | 1 |
| timestamp_utc_date | timestamp | Date of transaction in UTC time | 8/2/2022 0:00:00 | 1 |
| timestamp_utc_time | timestamp | Time of transaction in UTC time | 8/2/2022 19:34:41 | 1 |
| payout_date | timestamp | Date in which the payout was paid to your bank account | 8/11/2022 0:00:00 | 1 |
| payout_time | timestamp | Time in which the payout was paid to your bank account | 8/11/2022 10:07:32 | 1 |
| store_name | varchar | Internal DoorDash Store Name | Metro Pizza Main Street | 1 |
| merchant_store_id | varchar | The merchant's store identifier | 123 | 1 |
| transaction_type | varchar | The Transaction Type denotes if the transaction line item reflects a delivery, adjustment, error charge, payout or store payment. DELIVERY - delivery or transaction level details for orders that are fulfilled ADJUSTMENT - order cart adjustments that can be a +/- value; a common example is when a Customer places order but changes it afterwards (i.e. by removing/adding an item) For adjustments, you can review further details in the “Description” column, such as customer refunds for order cart adjustments and requested items being unavailable. ERROR_CHARGE - missing and incorrect adjustments For error charges, the “Description” column identifies the item and reasoning that was the cause of the error charge. Payout - regular payouts sent to the Merchant to pay for deliveries they fulfilled within a given time frame; equivalent of what is seen on the Payment Summary page Store Payment - one off payments or charges to the Merchant. Examples could be a reimbursement for a dispute and Tablet subscription fee List of possible entries ADJUSTMENT, DELIVERY, DEMANDGEN_DELIVERY, DRIVE_DASHER_REGULATORY_FEE, DRIVE_DELIVERY, DRIVE_PROMOTION, DRIVE_REFUND, ERROR_CHARGE, AD_FEE, STORE_PAYMENT_AD_FREE_TRIAL, STORE_PAYMENT_PROMOTION_FREE_TRIAL | DELIVERY | 1 |
| transaction_id | number | Unique DoorDash ID for each transaction | 150975424253 | 1 |
| doordash_order_id | varchar | Same Order ID as shown in the Orders tab and what you reference to our support team if you have any questions. If there are multiple transactions associated with an order (i.e., original order, subsequent error charge, later adjustment), they all share the same original Order ID. This value is unique to the order. | 308774f1 | 1 |
| merchant_delivery_id | varchar | Client order ID from POS (Merchant-facing ID from POS system) If not POS, then this will be empty | f19abe56-9251-4032-8454-a96a67f684e3-doordash | 1 |
| external_id | varchar | External ID generated from the POS system | f19abe56-9251-4032-8454-a96a67f684e3 | 1 |
| description | varchar | Additional details for the transaction type (i.e. what the error charge is for - “1 chicken”) | Issue: 1 7. Steamed or Fried Dumpling (8) missing | 1 |
| final_order_status | varchar | Indicates if orders were delivered, picked up, or canceled. For canceled orders, this will also share the cancellation reason. Cancellation reason - For any unpaid canceled orders, this indicates payout status along with a cancellation reason (e.g., “Item Out of Stock”) Possible Values: 1. Picked Up 2. Delivered 3. Canceled | Delivered | 1 |
| currency | varchar | The currency used for transactions in this store | USD | 1 |
| subtotal | number | Pre-tax amount of the delivery | 25 | 1 |
| tax_subtotal | number | Tax collected and remitted to the Merchant. DoorDash will use the item level tax rate overrides if it is provided by Merchant. If you operate in a marketplace facilitator state, this column will show up as 0. You should refer to the column named “Tax Remitted by DoorDash to State”. | 2 | 1 |
| commission | number | Amount in commission charged per order; collected by DoorDash | 4 | 1 |
| commission_tax | number | Amount in taxes on the commission charged per order | 0 | 1 |
| marketing_fee | number | Any marketing fees charged or implemented as part of active campaigns such as Marketing (see Run Your Own Marketing on DoorDash on DoorDash for more details) or Customer promotions (see What is the Customer Feedback in the Merchant Portal? for more details) | 8 | 1 |
| tips | number | Amount in staff tips collected and remitted to the Merchant | 0 | 1 |
| credit | number | Amount paid to your bank account per transaction. Credit = Subtotal + Tax - Marketing Fees - Commissions - Error Charges +/- Adjustments | 16 | 1 |
| debit | number | Amount deducted from payouts, commonly due to error charges and adjustments | 0 | 1 |
| doordash_transaction_id | varchar | Unique DoorDash ID for each transaction that is used by DoorDash internally. Different from Transaction ID. | 4994120463 | 1 |
| payout_id | number | DoorDash unique ID for each payout. Each payout can include the payout for deliveries, one-time store payments, etc lumped into one Payout_ID | 239810239 | 1 |
| tax_remitted_by_doordash_to_state | number | Tax collected and remitted by DoorDash if you operate in a marketplace facilitator state. | 0 | 1 |
| subtotal_for_tax | number | Tax will be calculated based on this subtotal amount | 0 | 1 |
| doordash_funded_subtotal_discount_amount | number | This will show if there is a DoorDash - funded promotion. The discount amount is the amount that DoorDash is paying for the Customer. | 0 | 1 |
| merchant_funded_subtotal_discount_amount | number | This will show if there is a Merchant- funded promotion. The discount amount is the amount that the Merchant is paying for the Customer, excluding any marketing fees that DoorDash is collecting | 8 | 1 |
| consumer_delivery_fee | number | Delivery fee at an order level | 0 | 1 |
| consumer_service_fee | number | Service fee at an order level | 127 | 1 |
| consumer_small_order_fee | number | Additional fee applied to small orders | 0 | 1 |
| consumer_legislative_fee | number | Additional fee at an order level due to local regulations | 0 | 1 |
| consumer_tip | number | Consumer tip | 300 | 1 |
| order_cart_id | number | order cart ID | 30000097073 | 2 |
| discounts | number | In store order discount | NULL | 3 |
Report Type - TRANSACTION_DETAIL
Description
This report outputs payout and transaction data on an order by order basis. The below example report is for report version 4
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| business_id | number | DoorDash Business ID | 185 | 4 |
| store_id | number | DoorDash Store ID | 24725 | 4 |
| timestamp_local_date | timestamp | Date of transaction in Local time | 8/2/2022 0:00:00 | 4 |
| timestamp_local_time | timestamp | Time of transaction in Local time | 8/2/2022 14:34:41 | 4 |
| timestamp_utc_date | timestamp | Date of transaction in UTC time | 8/2/2022 0:00:00 | 4 |
| timestamp_utc_time | timestamp | Time of transaction in UTC time | 8/2/2022 19:34:41 | 4 |
| payout_date | timestamp | Date in which the payout was paid to your bank account | 8/11/2022 0:00:00 | 4 |
| payout_time | timestamp | Time in which the payout was paid to your bank account | 8/11/2022 10:07:32 | 4 |
| store_name | varchar | Internal DoorDash Store Name | Metro Pizza Main Street | 4 |
| merchant_store_id | varchar | The merchant's store identifier | 123 | 4 |
| transaction_type | varchar | The Transaction Type denotes if the transaction line item reflects a delivery, adjustment, error charge, payout or store payment. DELIVERY - delivery or transaction level details for orders that are fulfilled ADJUSTMENT - order cart adjustments that can be a +/- value; a common example is when a Customer places order but changes it afterwards (i.e. by removing/adding an item) For adjustments, you can review further details in the “Description” column, such as customer refunds for order cart adjustments and requested items being unavailable. ERROR_CHARGE - missing and incorrect adjustments For error charges, the “Description” column identifies the item and reasoning that was the cause of the error charge. Payout - regular payouts sent to the Merchant to pay for deliveries they fulfilled within a given time frame; equivalent of what is seen on the Payment Summary page Store Payment - one off payments or charges to the Merchant. Examples could be a reimbursement for a dispute and Tablet subscription fee List of possible entries ADJUSTMENT, DELIVERY, DEMANDGEN_DELIVERY, DRIVE_DASHER_REGULATORY_FEE, DRIVE_DELIVERY, DRIVE_PROMOTION, DRIVE_REFUND, ERROR_CHARGE, AD_FEE, STORE_PAYMENT_AD_FREE_TRIAL, STORE_PAYMENT_PROMOTION_FREE_TRIAL | DELIVERY | 4 |
| transaction_id | number | Unique DoorDash ID for each transaction | 150975424253 | 4 |
| doordash_order_id | varchar | Same Order ID as shown in the Orders tab and what you reference to our support team if you have any questions. If there are multiple transactions associated with an order (i.e., original order, subsequent error charge, later adjustment), they all share the same original Order ID. This value is unique to the order. | 308774f1 | 4 |
| doordash_transaction_id | varchar | Unique DoorDash ID for each transaction that is used by DoorDash internally. Different from Transaction ID. | 12952096728 | 4 |
| order_cart_id | number | Order cart ID | 30000097073 | 4 |
| merchant_delivery_id | varchar | Client order ID from POS (Merchant-facing ID from POS system). If the store is not on POS order protocol, this will be empty. | f19abe56-9251-4032-8454-a96a67f684e3-doordash | 4 |
| external_id | varchar | DoorDash external order ID sent to the POS system | f19abe56-9251-4032-8454-a96a67f684e3 | 4 |
| description | varchar | Additional details for the transaction type (i.e. what the error charge is for - “1 chicken”) | Issue: 1 7. Steamed or Fried Dumpling (8) missing | 4 |
| final_order_status | varchar | Indicates if orders were delivered, picked up, or canceled. For canceled orders, this will also share the cancellation reason. Cancellation reason - For any unpaid canceled orders, this indicates payout status along with a cancellation reason (e.g., “Item Out of Stock”) Possible Values: 1. Picked Up 2. Delivered 3. Canceled | Delivered | 4 |
| currency | varchar | The currency used for transactions in this store | USD | 4 |
| subtotal | number | Pre-tax amount of the delivery | 16.70 | 4 |
| tax_subtotal | number | Tax collected and remitted to the Merchant. DoorDash will use the item level tax rate overrides if it is provided by Merchant. If you operate in a marketplace facilitator state, this column will show up as 0. You should refer to the column named “Tax Remitted by DoorDash to State”. | 0 | 4 |
| subtotal_tax_passed_to_merchant_federal_harmonized | number | The subtotal GST/HST (as applicable) that DoorDash collected from the customer and passed to the Merchant (Canada) | 0 | 4 |
| subtotal_tax_passed_to_merchant_provincial | number | The subtotal PST/RST/QST (as applicable) that DoorDash collected from the customer and passed to the Merchant (Canada) | 0 | 4 |
| customer_delivery_fee | number | Fee you collect from customers for delivery services. | 0 | 4 |
| customer_delivery_fee_tax | number | Total taxes on delivery fees based on your store’s location. | 0 | 4 |
| customer_small_order_fee | number | Fee you collect from customers for small orders, which DoorDash collects from customers and then passes on to you. | 0 | 4 |
| customer_small_order_fee_tax | number | Taxes on small order fees | 0 | 4 |
| staff_tip | number | Total amount that customers tipped your staff, which DoorDash collects and then passes on to you. | 0 | 4 |
| courier_tip | number | Total amount that customers tipped your driver, which DoorDash collects and then passes on to you for self delivery orders. | 0 | 4 |
| bag_fee | number | Fee you collect from customers for providing bags. | 0 | 4 |
| bag_fee_tax | number | Taxes on bag fees | 0 | 4 |
| cup_fee | number | Fee you collect from customers for specific beverages. | 0 | 4 |
| cup_fee_tax | number | Taxes on cup fee | 0 | 4 |
| bottle_deposit_fee | number | Fee you collect from customers for specific beverages. | 0 | 4 |
| bottle_deposit_fee_tax | number | Taxes on bottle fee | 0 | 4 |
| commission | number | Amount in commission charged per order; collected by DoorDash | 2.51 | 4 |
| commission_tax | number | Amount in taxes on the commission charged per order | 0 | 4 |
| alcohol_flat_fee | number | Flat fee on alcohol sales | 0 | 4 |
| alcohol_flat_fee_tax | number | Taxes on alcohol fee | 0 | 4 |
| flexible_fulfillment_flat_fee | number | Flat fee for flexible fulfillment options | 0 | 4 |
| flexible_fulfillment_flat_fee_tax | number | Taxes for fulfIllment flat fee | 0 | 4 |
| printer_fee | number | Monthly fee for a DoorDash printer | 0 | 4 |
| printer_fee_tax | number | Taxes on printer fee | 0 | 4 |
| tablet_fee | number | Monthly fee for a DoorDash tablet | 0 | 4 |
| tablet_fee_tax | number | Taxes on tablet fee | 0 | 4 |
| customer_discounts_from_marketing_funded_by_you | number | The amount covered by you to give customers a reduction in price for their food. This field will be populated as 'NULL' for any transactions before 3/11/2025. | 0 | 4 |
| customer_discounts_from_marketing_funded_by_doordash | number | The amount covered by DoorDash to give customers a reduction in price for their food. This field will be populated as 'NULL' for any transactions before 3/11/2025. | 0 | 4 |
| customer_discounts_from_marketing_funded_by_a_third_party | number | The amount covered by any third party to give customers a reduction in price for their food. This field will be populated as 'NULL' for any transactions before 3/11/2025. | 0 | 4 |
| marketing_fees_including_any_applicable_taxes | number | The amount a merchant pays to run marketing on DoorDash. This field will be populated as 'NULL' for any transactions before 3/11/2025. | 0 | 4 |
| doordash_marketing_credit | number | The total amount funded by DoorDash to offset your marketing costs. This field will be populated as 'NULL' for any transactions before 3/11/2025. | 0 | 4 |
| third_party_contribution | number | The total amount funded by a third party such as a franchise partner, franchise group, or brand to offset your marketing costs. This field will be populated as 'NULL' for any transactions before 3/11/2025. | 0 | 4 |
| error_charges | number | Total error charges to cover reimbursements issued to customers for missing or incorrect items. | 0 | 4 |
| adjustments | number | The total amount of additions or corrections applied to your earnings. This field will be populated as 'NULL' for any transactions before 11/1/2024. | 0 | 4 |
| discounts | number | In store order discount | 0 | 4 |
| snap_ebt_discount | number | The total SNAP/EBT payout that you will receive from Fiserv at a later time. | 0 | 4 |
| credit | number | Amount paid to your bank account per transaction. Credit = Subtotal + Tax - Marketing Fees - Commissions - Error Charges +/- Adjustments | 14.19 | 4 |
| debit | number | Amount deducted from payouts, commonly due to error charges and adjustments | 0 | 4 |
| payout_id | number | DoorDash unique ID for each payout. Each payout can include the payout for deliveries, one-time store payments, etc lumped into one Payout_ID | 239810239 | 4 |
| total_tax_remitted_by_doordash_to_tax_authorities | number | The total taxes that were collected by DoorDash from the customer and remitted directly to the tax authorities, pursuant to relevant marketplace facilitator laws. | 1.01 | 4 |
| subtotal_tax_remitted_by_doordash_to_tax_authorities | number | The total taxes applicable to order subtotal that were collected by DoorDash from the customer and remitted directly to the tax authorities, pursuant to relevant marketplace facilitator laws. | 1.01 | 4 |
| customer_fee_tax_remitted_by_doordash_to_tax_authorities | number | The total taxes applicable to customer fees that were collected by DoorDash from the customer and remitted directly to the tax authorities, pursuant to relevant marketplace facilitator laws. | 0 | 4 |
| subtotal_for_tax | number | Tax will be calculated based on this subtotal amount | 16.70 | 4 |
| preadjusted_subtotal | number | Subtotal before applying the inflation/deflation rate | 14.50 | 4 |
| preadjusted_subtotal_tax | number | Tax calculated using the subtotal before applying the inflation/deflation rate | 0.87 | 4 |
| marketing_fee_all_discounts_and_fees_for_historical_reference_only | number | Historical reference data for the amount a merchant pays to run marketing on DoorDash, not inclusive of taxes. | 0 | 4 |
| doordash_funded_subtotal_discount_amount_for_historical_reference_only | number | Historical reference data for the amount covered by DoorDash to give customers a reduction in price for their food at the subtotal. | 0 | 4 |
| merchant_funded_subtotal_discount_amount_for_historical_reference_only | number | Historical reference data for the amount covered by you to give customers a reduction in price for their food at the subtotal. | 0 | 4 |
| adjustments_for_historical_reference | number | Historical reference data for the total amount of additions or corrections applied to your earnings. | 0 | 4 |
| consumer_delivery_fee | number | Delivery fee at an order level (California Stores Only) | 0 | 4 |
| consumer_service_fee | number | Service fee at an order level (California Stores Only) | 0 | 4 |
| consumer_small_order_fee | number | Additional fee applied to small orders (California Stores Only) | 0 | 4 |
| consumer_legislative_fee | number | Additional fee at an order level due to local regulations (California Stores Only) | 0 | 4 |
| consumer_tip | number | The total tip the Customer paid (California Stores Only) | 0 | 4 |
| organization_franchise_id | varchar | A unique internal identifier assigned to the franchise organization that owns or operates the store. Note: If this field is inaccurate or blank and you have Fz Orgs created with DoorDash, please partner with your Account Manager to get this data backfilled. | 20993520 | 5 |
| organization_franchise_name | varchar | DoorDash Franchise Name | Metro Pizza Franchise | 5 |
Store Downtime
Report Type - STORE_DOWNTIME
Description
Daily summary by category of the total number of minutes store was unavailable/temporarily deactivated during open hours.
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| date | date | Date | 6/7/25 | 3 |
| store_id | number | DoorDash Store ID | 24725 | 3 |
| store_name | varchar | DoorDash Store | Metro Pizza Main Street | 3 |
| merchant_supplied_id | varchar | The merchant's store identifier | 123-0 | 3 |
| downtime_category | varchar | Downtime category short code | Store Issue | 3 |
| downtime_category_description | varchar | Downtime category description | Auto Pause - High Avoidable and/or POS Cancellation Rate | 3 |
| downtime_minutes | varchar | Total number of minutes of the downtime for the day by category | 11:54:48 | 3 |
Promotion Performance
Report Type - PROMOTION_PERFORMANCE
Description
This report provides campaign-level metrics for merchant-funded Marketplace Promotion campaigns. DD-funded campaigns are excluded
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| Date | Date | Date of the snapshot | 2025-10-23 | 1 |
| Is self serve campaign | Boolean | Indicates if the campaign is self-serve | FALSE | 1 |
| Campaign ID | Text | Unique identifier for the campaign | 84d3c512-d3e7-46a3-9005-623860fa6ccf | 1 |
| Campaign name | Text | Name of the campaign | wegmans | 071625-123125 |
| Type of promotion | Text | Type of promotion based on templateId | Custom campaign | 1 |
| Campaign start date | Date | Start date of the campaign | 2025-07-16 | 1 |
| Campaign end date | Date | End date of the campaign | 2025-07-18 | 1 |
| Store ID | Number | DoorDash Store Id | 12345 | 1 |
| Store name | Varchar | Internal DoorDash Store Name | Metro Pizza Main Street | 1 |
| Currency | Text | Currency code for the campaign | USD | 1 |
| Orders | Number | Total number of customer deliveries | 1 | 1 |
| Sales | Number | Total customer sales amount in local currency | 71.35 | 1 |
| Customer discounts from marketing (Funded by you) | Number | The amount covered by you to give customers a reduction in price for their food. This field will be populated as 'NULL' for any transactions before 3/11/2025 | 0 | 1 |
| Customer discounts from marketing (Funded by DoorDash) | Number | The amount covered by DoorDash to give customers a reduction in price for their food. This field will be populated as 'NULL' for any transactions before 3/11/2025 | 20 | 1 |
| Customer discounts from marketing (Funded by a third-party) | Number | The amount covered by any third party to give customers a reduction in price for their food. This field will be populated as 'NULL' for any transactions before 3/11/2025 | 0 | 1 |
| Marketing fees (including any applicable taxes) | Number | The amount a merchant pays to run marketing on DoorDash. This field will be populated as 'NULL' for any transactions before 3/11/2025 | 0 | 1 |
| DoorDash marketing credit | Number | The total amount funded by DoorDash to offset your marketing costs. This field will be populated as 'NULL' for any transactions before 3/11/2025 | -20 | 1 |
| Third-party contribution | Number | The total amount funded by a third party such as a franchise partner, franchise group, or brand to offset your marketing costs. This field will be populated as 'NULL' for any transactions before 3/11/202 | 0 | 1 |
| Average order value | Number | Average Order Value | 21.5 | 1 |
| ROAS | Number | Return on ad spend | 4.5 | 1 |
| New customers acquired | Number | Count of new customers | 3 | 1 |
| Existing customers acquired | Number | Count of existing customers | 2 | 1 |
| Total customers acquired | Number | Total customer count | 7 | 1 |
| New DP customers acquired | Number | Count of new DashPass customers | 1 | 1 |
| Existing DP customers acquired | Number | Count of existing DashPass customers | 2 | 1 |
| Total DP customers acquired | Number | Total DashPass customer count | 5 | 1 |
Sponsored Listing Performance
Report Type - SPONSORED_LISTING_PERFORMANCE
Description
This report provides campaign-level metrics for merchant Marketplace Sponsored Listing (CPC ads) campaigns
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| Date | Date | Date of the snapshot | 2025-10-23 | 1 |
| Is self serve campaign | Boolean | Indicates if the campaign is self-serve | FALSE | 1 |
| Campaign ID | Text | Unique identifier for the campaign | 84d3c512-d3e7-46a3-9005-623860fa6ccf | 1 |
| Campaign name | Text | Name of the campaign | wegmans | 071625-123125 |
| Campaign start date | Date | Start date of the campaign | 2025-07-16 | 1 |
| Campaign end date | Date | End date of the campaign | 2025-07-18 | 1 |
| Store ID | Number | DoorDash Store Id | 12345 | 1 |
| Store name | Varchar | Internal DoorDash Store Name | Metro Pizza Main Street | 1 |
| Currency | Text | Currency code for the campaign | USD | 1 |
| Impressions | Number | Total impression count | 770 | 1 |
| Clicks | Number | Total click count | 19 | 1 |
| Orders | Number | Total number of customer deliveries | 8 | 1 |
| Sales | Number | Total customer sales amount in local currency | 205.86 | 1 |
| Marketing fees (including any applicable taxes) | Number | The amount a merchant pays to run marketing on DoorDash. This field will be populated as 'NULL' for any transactions before 3/11/2025 | 63.92 | 1 |
| DoorDash marketing credit | Number | The total amount funded by DoorDash to offset your marketing costs. This field will be populated as 'NULL' for any transactions before 3/11/2025 | 0 | 1 |
| Third-party contribution | Number | The total amount funded by a third party such as a franchise partner, franchise group, or brand to offset your marketing costs. This field will be populated as 'NULL' for any transactions before 3/11/202 | 0 | 1 |
| Average order value | Number | Average order value | 25.73 | 1 |
| Average CPA | Number | Average order cost | 3 | 1 |
| ROAS | Number | Return on ad spend | 7.22 | 1 |
| New customers acquired | Number | Count of new customers | 2 | 1 |
| Existing customers acquired | Number | Count of existing customers | 6 | 1 |
| Total customers acquired | Number | Total customer count | 10 | 1 |