Marketplace Menu Conversion Reports
Menu Store Conversion
Report Type - MENU_STORE_CONVERSION
Description
This report outputs a daily summary store menu conversion metrics
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| active_date | varchar | Date | 6/30/25 | 1 |
| business_id | number | DoorDash Business ID | 185 | 1 |
| business_name | varchar | Business name | Metro Pizza | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| store_name | varchar | Store name | Metro Pizza Main Street | 1 |
| store_page_visits | number | Number of times the store page was visited | 84 | 1 |
| checkout_page_visits | number | Number of times the checkout page was visited | 33 | 1 |
| add_to_cart | number | Number of times a customer added an item to the cart | 37 | 1 |
| checkouts | number | Number of times a customer placed an order | 27 | 1 |
| total_orders | number | Total number of orders created | 36 | 1 |
| avg_order_value | number | Average order subtotal | 23.61 | 1 |
| checkout_rate | number | Percent of store page visit that result in a checkout | 0.321429 | 1 |
| add_to_cart_rate | number | Percent of store page visit that result in an item added to the cart | 0.440476 | 1 |
Menu Item Conversion
Report Type - MENU_ITEM_CONVERSION
Description
This report outputs a daily summary of menu item conversion metrics
Example Report
| Column Name | Data Type | Definition | Example | Since Report Version |
|---|---|---|---|---|
| active_date | varchar | Date | 6/30/25 | 1 |
| business_id | number | DoorDash Business ID | 185 | 1 |
| business_name | varchar | Business name | Metro Pizza | 1 |
| store_id | number | DoorDash Store ID | 24725 | 1 |
| store_name | varchar | Store name | Metro Pizza Main Street | 1 |
| item_id | number | Item Id | 18076816198 | 1 |
| add_to_cart_rate | number | Percent of times the item was added to the cart | 1.428571 | 1 |
| checkout_rate | number | Percent of item page visit that result in a checkout of the item | 0.7 | 1 |
| item_page_visits | number | Number of times a customer viewed an item | 7 | 1 |
| add_to_cart | number | Number of times a customer added an item to the cart | 10 | 1 |
| checkouts | number | Number of times a customer placed an order | 7 | 1 |